8 Best Self-hosted Email Marketing Platforms

In in the present day’s world, this can be very important to let your goal customers know in regards to the newly launched merchandise, weblog posts, new options, and so on.

Right now, many enterprise organizations and web site homeowners are choosing electronic mail publication functions to succeed in out to potential clients.

How do you talk along with your clients and customers?

One of many fashionable methods to make use of a advertising and marketing platform that means that you can ship emails to your customers. Most platforms supply FREE emails to as much as 2000 customers monthly. Nevertheless, it’s a must to spend extra to ship extra, and the the prices could be excessive.

Managed advertising and marketing electronic mail options are costly.

And should you’re searching for a less expensive answer, the next self-hosted electronic mail software program is save your $$$.

If you’re nonetheless questioning what’s self-hosted, then it’s best to host the e-mail platform in your server. Often you get software program that may be put in on a VPS or cloud VM.

Putting in it’s not a tough activity. Most of them present specific directions, and should you observe them it’s best to be capable of get your individual internet hosting bundle electronic mail platform prepared in lower than an hour.

Shifting your campaigns to self-hosted companies can prevent hundreds of {dollars}. That’s the reason many organizations actively go for it.

Let’s discover them…


Sendy is among the fashionable options to ship a bulk electronic mail at a a lot decrease price.

It’s constructed into PHP and MySQL and sends an electronic mail by means of Amazon SES. It is one of the crucial reasonably priced companies, with a plan costing simply $1 for 10,000 emails. You’ll be able to make the most of all future updates and help from their technical staff for a one-time price of $59.



  • You get all the fundamental options together with Marketing campaign Builder, Reporting, Automated Bounce Dealing with, Autoresponder, Complaints, Unsubscribe, Statistical Chart, and so on.
  • You’ll be able to create separate accounts on your clients and be sure that they get the overview they want on-line as a substitute of displaying all lists
  • It has an electronic mail filter listing. If an electronic mail doesn’t exist, it is going to be mechanically faraway from the listing subsequent time

Within the newest model of Sendy, they’ve launched customized area setup for the manufacturers and the next options.

  • Get notified when somebody subscribes to the listing. Beforehand, this was solely attainable with Zaiper integration.
  • Create a suppression listing of emails should you by no means wish to ship them.
  • Cleansing to wash up inactive or unconfirmed subscribers
  • Block the area should you do not wish to ship emails to them anymore

Sendy 4 has been given a recent new look. In case you’re an current buyer and utilizing an earlier model, you possibly can improve for simply $29.


MailWizz is among the full-featured, self-hosted electronic mail advertising and marketing methods obtainable in the present day. It’s written in fashionable PHP and makes use of MySQL as its database and might run on any internet hosting account.

MailWizz makes electronic mail advertising and marketing as straightforward as attainable for everybody to entry. It’s appropriate for each consultants and novices.


  • Add as many accounts as you want in a single set up
  • Create common campaigns, autoresponders or recurring campaigns
  • Ship campaigns based mostly on exterior RSS or JSON feeds
  • Get detailed experiences associated to your campaigns and share these experiences with everybody
  • Ship your emails utilizing any SMTP server or recognized answer resembling Amazon SES, SendGrid, MailGun, SparkPost, PepiPost, ElasticEmail, and so on.
  • Import your subscribers from CSV, textual content or exterior database
  • Create as many customized fields as you want on your subscribers
  • Section your listing based mostly on customized fields and goal solely the best segments

You can begin your electronic mail advertising and marketing enterprise as a SaaS. See the options web page for extra info.

Mail practice

Mailtrain is a publication software and maillist app constructed on high of Nodemailer, Node.js and MySQL below a GPL v3 license.

mail train

It is an excellent device that provides automation and analytics and works nicely for giant mailing lists of hundreds of thousands of subscribers.


  • You’ll be able to manually add or import your subscribers’ electronic mail addresses from CSV
  • You’ll be able to add varied instruments resembling customized fields, together with textual content fields, numbers, drop-down lists, and checkboxes by means of merge tags.
  • You’ll be able to even filter the subscriber listing and ship emails to particular subscribers that meet your predefined segmentation guidelines
  • It means that you can create touchdown pages for actions resembling unsubscribing from the listing
  • Along with self-hosting, it’s also possible to use varied companies resembling Amazon Easy Electronic mail Service (SES), SparkPost, SendGrid, and Mailgun that help the SMTP protocol

The nice factor is that it is FREE.


NeuvoMailer is a feature-rich self-hosted electronic mail publication and electronic mail listing administration system that comes with autoresponder software program.

You get entry to all of NuevoMailer’s options for a one-time license price. It’s a cost-effective device primarily aimed toward small and medium-sized enterprises.



  • You’ll be able to handle a vast variety of subscribers and mailing lists
  • In case you discover inactive or sleeping subscribers, you possibly can delete them
  • NuevoMailer helps one-time and recurring electronic mail campaigns, drip campaigns, and triggers
  • You’ll be able to generate customized touchdown pages, construct a kind, and monitor your progress by monitoring real-time experiences and charts
  • NuevoMailer is straightforward to make use of and be taught

Chest mail

Dada Mail is an open-source electronic mail and listing administration device written in Perl.

Dada Mail was launched in January 2000 as Mojo Mail below the GNU Normal Public License.

data email


  • As a result of Dada Mail is browser-based, a lot of the program runs as a easy CGI script relatively than a daemon course of. Thus, total safety is improved.
  • Particular person subscribers can edit their profiles based mostly on preferences
  • You’ll be able to ship emails in batches in order that the host isn’t overwhelmed with numerous emails
  • Along with an electronic mail deal with, you possibly can create kind fields to acquire different details about your subscriber, resembling first identify, final identify, metropolis, and so on.
  • You can too seize the content material of a selected URL and ship it to customers in your subscriber listing


MoonMail is one other electronic mail advertising and marketing publication sending platform that provides limitless campaigns and limitless subscribers for an affordable value.



  • One of many principal the reason why MoonMail is included on this listing is its easy person interface. You should utilize a demo account to grasp how MoonMail works. The dashboard primarily exhibits a graph of the outcomes of the earlier electronic mail marketing campaign, together with a number of different self-explanatory tabs.
  • You’ll be able to simply create stunning electronic mail templates utilizing the built-in Bee Editor Plugin and template library
  • MoonMail’s stay chat help at the moment helps ten languages
  • The e-mail validation device may help you discover invalid electronic mail addresses in your lists


Octeth is a feature-packed electronic mail advertising and marketing software program from the founders of Sendloop, which has greater than 4,000 clients in roughly 80 international locations.



  • You’ll be able to log actions on your subscribers, use their particulars resembling their identify, age, deal with, and so on., and even arrange autoresponders.
  • You’ll be able to seamlessly generate varieties utilizing their kind designer
  • With Octeth, you obtain notifications about subscriptions and unsubscriptions by way of electronic mail and by way of ping
  • You should utilize their wizard to design your electronic mail and put it aside as a template
  • Octeth means that you can arrange autoresponders to ship common emails to your subscribers
  • After integrating Octeth with PreviewMyEmail, you possibly can take a look at your electronic mail design on 40+ electronic mail shoppers


Mautic is available in two flavors: self-hosted and cloud-based.


You’ll be able to obtain the self-hosted model from Mautic.org after which observe the important setup information for setup.


  • It’s open supply and has an energetic neighborhood
  • It’s fairly straightforward to put in and has minimal server necessities
  • You’ll be able to create and section contacts
  • Along with creating electronic mail campaigns, it’s also possible to create touchdown pages and varieties
  • Being open-source, new options and enhancements are launched commonly

Mautic is FREE.


I hope the above options show you how to construct your individual electronic mail advertising and marketing answer to save lots of $$$. If you’re not assured in administration, it’s also possible to strive cost-effective platforms.

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