How to Create a Funnel Chart in Excel

Excel funnel charts present values ​​progressively or regressively at completely different course of phases.

What’s a funnel chart in advertising and marketing?

In Microsoft Excel, a funnel chart is a graphical illustration of information, sometimes represented as a pyramid. It normally refers back to the variety of website visits, prospects or patrons passing by means of a gross sales funnel.

Usually, the successive phases of rectangular bars are proven, the place the width of every bar corresponds to its worth.

The peak of every subsequent stage corresponds to the share of issues that fall into that class.

The funnel chart steadily shows information values ​​over time as proven beneath.

funnel chart1
Picture credit score: Microsoft

Use of funnel charts

The phases of a gross sales course of or the steps in advertising and marketing phases are sometimes illustrated utilizing funnel charts. The overall variety of potential shoppers is proven on the base of the pyramid, whereas the variety of precise clients is proven on the high.

Companies can extra shortly determine potential buyer loss areas and take motion to enhance their gross sales or advertising and marketing methods by viewing information this manner.

From the primary interplay with a possible buyer to closing the deal, there are a number of steps in the usual gross sales course of. A funnel chart can monitor a salesman’s progress at every stage of the method and decide which stage is most necessary.

It typically serves as a illustration of gross sales alternatives as they transfer by means of the gross sales funnel. A funnel chart is effective for visualizing information to determine potential bottlenecks or gaps within the workflow.

A venture’s progress by means of every stage, from preliminary planning to remaining implementation, may also be tracked utilizing funnel charts.

Advantages of funnel chart

The principle good thing about utilizing a funnel chart is that you would be able to break down the large or gross numbers into particular numbers, serving to organizations or stakeholders make higher selections.

A few of the major advantages are:

  • Acknowledges the linear transition from a major variety of potential clients to a smaller variety of precise clients.
  • Helps visually determine bottlenecks within the course of or bottlenecks that would contribute to a lower within the variety of prospects shifting on to the following stage.
  • Useful in recognizing developments or variations in conversion price which will must be addressed.
  • Tracks conversion charges at every stage of the method over time.
  • Help organizations visualize their gross sales funnel and monitor their progress in direction of their gross sales objectives.

Subsequent, we are going to talk about tips on how to create a funnel chart in Excel.

How do you create a funnel chart?

Let’s use a selected gross sales situation to know how a funnel chart is created.

The funnel chart represents the gradual discount of information because it strikes from one stage to a different, and the info in every stage is offered in several elements of the entire information.

In a gross sales pipeline, there will likely be phases reminiscent of:

Prospects → Certified Prospects → Proposals → Negotiations → Closing Gross sales.

Let’s create a gross sales funnel to reveal how gross sales values ​​lower over time as offers are closed.

A funnel chart beneath reveals the gross sales info in columns B and C. The adjoining funnel chart reveals how the ultimate gross sales determine was calculated primarily based on whole gross sales prospects.

funnel chart

Let’s examine tips on how to plot a funnel chart in Excel 2013.

Understand that: Excel 2013 has no direct choice to create a funnel; Nevertheless, Excel variations 2019 and later and Microsoft 365 subscriptions do.

Step 1. Choose the info vary and go to Insert > Column, and choose the 3D 100% stacked column possibility as proven beneath:

step1 funnel chart

Step 2. Choose Format Information Sequence by right-clicking the column chart as proven beneath.

step2 funnel chart

When the info sequence choices seem, select the Full Pyramid possibility, as proven beneath.

step2a funnel chart

Step 3: The pyramid possibility charts are displayed as proven beneath:

full pyramid option

Step 4: Then choose the chart and go to Design > Swap Row/Columnas proven within the instance beneath.

step4 funnel chart-1

The above step processes the chart and converts it right into a pyramid chart as proven beneath:

switching row column

Let’s examine tips on how to format it for a greater understanding of the funnel chart.

Step 5: As proven beneath, proper click on on the chart and select 3D rotation.


When the properties window seems, change the X and Y rotation values ​​to 0 as proven beneath:

rotation axis

Step 6: The funnel chart seems to be one thing like this after altering the rotation values:

step6 funnel chart

Step 7: A funnel chart may be custom-made in a number of methods.

For instance, as proven beneath, you’ll be able to right-click the chart and select > Add information labels to label the info values ​​within the funnel chart. If you wish to apply this course of to each phase of the funnel chart, you’ll be able to repeat it.

step6b funnel chart-1
step6c funnel chart-1

So the above instance reveals what number of gross sales prospects are found, however just a few are verified and even fewer are eligible for proposals. Even fewer individuals present up for the negotiations, and solely a small variety of agreements are in the end made.

Customise funnel chart

Past that, there are tons of choices to alter how your funnel chart seems to be.

Listed here are some essential customization choices to contemplate:

You’ll be able to change the colour of the funnel, enter a selected shade that fills a specific block, and different design components, utilizing the design settings in the primary menu, as seen beneath:

design format

One other essential a part of the funnel chart is the chart aspect, which can be utilized to emphasise numbers, names, and so on., as illustrated beneath:

map element

Then use the Chart Types possibility, proven beneath, to alter the colour or fashion of the funnel chart.

style color

While you’re achieved customizing your chart, you’ll be able to change the chart dimension to suit it into a selected doc. Select the border of the funnel chart field and drag it (in or out) to resize it.

As talked about earlier, the above procedures pertain to Excel 2013. In 2019 and later and with a Microsoft 365 subscription, there’s a barely simpler strategy to inserting a funnel chart, as seen beneath:

Go to the Insert tab, click on the arrow subsequent to the Waterfall button within the Charts part and choose Funnel, as proven beneath. The remainder of the formatting and stylistic decisions are similar.


final phrases

The Microsoft Excel funnel chart is a versatile instrument used to visualise phases of the gross sales and advertising and marketing course of and different types of information, together with emails (despatched and opened), hyperlinks, trial and subscription signups, and varied forms of information.

The quite a few customization choices make it straightforward to fulfill chart plotting standards and produce an easy-to-use funnel chart.

Then you’ll be able to try tips on how to create a drop down checklist in Excel.

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