How to Make Money on TikTok in 2023? – 12 Proven Ways

TikTok is a well-liked social media platform and provides alternatives to earn cash. So why wait? Dive in and take a look at the methods to earn cash as a content material creator on TikTok.

The craze for brief, extremely viral content material on TikTok has been trending and snowballing for the previous few years. Along with permitting manufacturers and creators to attach with their viewers, creators may also monetize their content material on the platform.

With over 1 billion month-to-month customers, the platform has began rewarding creators in quite a lot of methods. As a creator, in case you have round 10,000 followers on the platform and even 1,00,000 video views in a month, this is a superb alternative so that you can leverage your TikTok viewers and leap to the subsequent degree.


The likes of Khaby Lame (142 million followers), Addison Rae (88.7 million followers), and Zach King (77.5 million followers) have put their TikTok accounts to good use, gathering multimillion-dollar offers with manufacturers and alternatives by the platform .

Earlier than specializing in the methods to become profitable with TikTok, you need to know intimately about TikTok’s ‘Creator Subsequent’ initiative.

A monetization program aimed toward selling creators; here is the whole lot you could learn about it.

What’s TikTok’s ‘Creator Subsequent’ program?


In response to TikTok, the “Creator Subsequent” initiative is designed to assist TikTok creators develop and monetize their viewers. By the portal, creators can entry all monetization options on TikTok, together with:

  • TikTok Creator Fund
  • TikTok Creator Market
  • Reside and video items
  • Hints

To take part in this system, it’s essential to meet the next eligibility standards:

  • It’s best to have a sure variety of followers (often 1,000+)
  • It’s best to have posted not less than 3 times within the final 30 days.
  • You have to be 18 years or older (19 years in South Korea and 20 years in Japan)
  • Have to be in good standing in keeping with the ‘TikTok Neighborhood Tips and’ Phrases of Service.

Now that you just’re conscious of the alternatives it presents to you, here is a fast however complete information of various strategies of creating wealth on TikTok:

TikTok Creator Fund

Creator Fund

Customers who’ve garnered a major following on TikTok ought to think about becoming a member of the ‘TikTok Creator Fund’ – an initiative by the corporate to assist creators monetize the platform.

The $200 million fund was launched in 2020 to provide creators the chance to make use of their voice and creativity to develop of their careers.

Creator Fund returns could fluctuate from consumer to consumer and are sometimes calculated primarily based on the next elements:

  • Measurement of the viewers
  • Frequency of posts
  • Kind of engagement generated on the consumer’s posts

The becoming a member of course of is kind of rigorous and it takes plenty of time and consistency to create content material and develop the account.

TikTok Creator Market

maker marketplace

Creators on the platform can use the ‘Creator Market’ to collaborate with manufacturers in several classes. Just like the Creator Fund, {the marketplace} additionally has particular eligibility standards for utilizing the characteristic.

The present database accommodates greater than 8 million energetic creators in 24 nations and areas on TikTok. As a creator, you often obtain invites from manufacturers within the app and might then select which model you need to work with.

Nevertheless, you need to perceive that contracts and payouts fluctuate by marketing campaign and model.

TikTok Video Presents


TikTok additionally rewards creators for often creating high quality content material on the platform. Followers can touch upon the movies and respect the creator for his or her efforts. TikTok video items have develop into an especially common technique for rising TikTokers to develop and monetize an viewers.

You additionally get entry to “diamonds” – TikTok’s digital foreign money; each time a consumer sends a digital reward, you earn a diamond. After you have sufficient diamonds, you’ll be able to change them for money rewards.

TikTok suggestions

TikTok tips

One other good approach to earn cash as a creator is thru the tipping characteristic on TikTok. Viewers can ship suggestions on to the creator’s account in the event that they just like the content material and need to assist the creator.

Launched in late 2021, the characteristic allowed customers to tip their favourite creator between $5 and $15. Furthermore, they’ll additionally put in a customized quantity if desired, which will increase the probabilities of creators incomes good cash as suggestions.

Much like the Creator Fund, the following pointers additionally require you to have a minimal of 100,000 followers other than a steady engagement charge in your clips.

Nevertheless, the TikTok Ideas characteristic solely applies to creators over the age of 18.

Present TikTok Reside

live gifts

Just like the “Video Presents” characteristic, the TikTok Reside Gifting possibility is one other nice technique of creating wealth on TikTok. Customers can present their appreciation by this feature by merely clicking the ‘Present’ possibility throughout your reside classes. It needs to be famous that it’s essential to allow the characteristic in an effort to obtain items.

For creators within the UK, Switzerland or the EU, TikTok is changing the “Digital Gadgets Coverage” with a “Cash and Rewards” coverage. Customers who buy cash can then use them to buy digital gadgets for his or her favourite creator.

Promote ​​through TikTok Store

TikTok store

Some of the common strategies of creating wealth on TikTok is promoting merchandise. It is as a result of individuals can resonate together with your model and really feel snug making it part of their wardrobe. You too can use this feature to diversify your earnings and construct an engaged viewers on-line.

As a creator, you may also join your TikTok Enterprise account to ecommerce platforms like Shopify, Bigcommerce, and Ecwid to begin promoting on-line.

As well as, the ‘TikTok Store’ characteristic is one other wonderful approach to promote merchandise on TikTok. You possibly can show your merchandise within the following locations:

  • Infeed Movies
  • Product showcase tab
  • Within the reside video stream.

online marketing

Whereas promoting merchandise is a superb possibility, you do not all the time should personal the merchandise. Becoming a member of a Tiktok associates program in a distinct segment might be a superb technique for creating wealth with TikTok.

You possibly can publish content material with hyperlinks to different firms’ merchandise. When somebody buys the affiliate hyperlink, you get a share as a fee.

A great way to drive visitors to those affiliate hyperlinks is to create natural content material along with posting it in your profile. TikTok Affiliate is an effective program for creators and companies alike.

Promotions for songs

Receives a commission so as to add songs to your movies? Sounds unbelievable? However 1000’s of creators are actually being paid for utilizing common songs of their clips.

If in case you have plenty of followers and engagement, musicians will gladly pay to advertise their songs in your movies.

Furthermore, you may also publish your beats and songs on the TikTok platform.

Run TikTok advertisements

tiktok ads

About 43% of TikTok customers are within the 18 to 24 age bracket. That is why TikTok is a superb platform for manufacturers and corporations advertising their merchandise for Gen Z. The TikTok promoting platform has a number of highly effective instruments to assist your advertisements attain a wider viewers.

You possibly can select from quite a lot of advert codecs, concentrating on individuals primarily based on age, location, pursuits and different elements. As a creator, you’ll be able to choose what works greatest for you.

Furthermore, you may also generate profile views and enhance their following by displaying focused advertisements on the platform.

Listed below are among the common advert codecs used on TikTok:

  • Infeed Movies: Most of these video advertisements seem on the “For you” web page of customers who’re a part of your target market.
  • Model takeovers: This advert format permits your advert to increase to the width of the whole display screen for just a few seconds earlier than lastly changing again to an in-feed video.

There are a number of different advert codecs on TikTok that let you promote digital and bodily merchandise on the platform.

Sponsored publish or content material

Manufacturers usually accomplice with creators for numerous product and model activation campaigns. Because of this, they’ll sponsor posts straight on the creator’s profile. These campaigns permit manufacturers to pay the creator for organically selling their merchandise by a sequence of posts.

Because the posts achieve traction, you’ll be able to additional drive them for extra engagement and natural attain, growing your costs and income exponentially.

Donations and crowdfunding

Crowdfunding is one other common possibility for creating new, high-quality content material with out compromising on the monetary side. As a creator, you’ll be able to settle for small donations throughout your TikTok LIVE classes.


As well as, you may also create a Patreon account to obtain monetary assist in change for behind-the-scenes seems and premium content material.

Say you need to begin your personal enterprise; what is going to you do to check the market? As a creator, you may also use crowdfunding strategies to check the feasibility of your thought.

Furthermore, you may also run promotional campaigns in your TikTok accounts to construct an viewers for a similar thought.

Develop and promote TikTok accounts

Along with the above-mentioned strategies, you may make cash on TikTok by rising and promoting niche-based TikTok accounts. It is an effective way ahead in case you have a knack for constructing audiences and rising the variety of accounts organically.

To efficiently promote TikTok accounts, you could give attention to area of interest matters which might be sustainable for the customer because it makes it simpler for the account purchaser to maintain posting content material and preserve engagement.

Manufacturers contemplating buying TikTok theme pages observe strict due diligence. It’s attainable that an account with 1000’s of followers however very low engagement is not going to yield outcomes for them.

Maintain that in thoughts: if you wish to promote TikTok themed pages, you need to solely accomplish that with manufacturers that align together with your Web page’s objectives and viewers.

Creator’s Notice: An Overview

TikTok is a fast-growing platform with billions of customers. With a number of creators now critically pursuing the platform and a rising penchant for brief, viral content material, it presents an amazing alternative to monetize creativity.

Due to all these strategies, it has develop into simpler to become profitable on TikTok. With the platform additionally pushing for a deeper creator-consumer relationship, the long run for content material creators such as you seems promising.

If you’re a content material creator and need to make severe cash from TikTok, the ‘TikTok Creator Fund’ is the best choice. It simply requires you to get followers and publish nice content material. The opposite choices, alternatively, carry a component of monetary danger, particularly in the event you’re simply beginning out in your content material creation profession.

We hope these insights have been useful and you can begin diversifying your earnings as a creator through the use of them and creating wealth on TikTok.

You additionally discover among the greatest TikTok video editors for breathtaking visuals.

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