Measure Your Marketing Efforts with 10 Best Agency Reporting Tools

Company reporting instruments convert hours of prolonged knowledge processing duties into minutes of easy clicking.

And undoubtedly, they’re an ideal addition to companies attempting to investigate and ship studies to their purchasers. However not all instruments can match within the context and imaginative and prescient of your company.

On this article, we’ll talk about how reporting instruments assist in higher decision-making and discover the most effective company reporting instruments so you’ll be able to resolve which one suits your company.

Let’s dive in.

Reviews Give Higher Insights

Think about an Excel sheet with 1000s of rows and columns stuffed with numbers. Now when you’re requested to get related insights from the sheet, you’ll in all probability find yourself pulling your hair.

In the meantime, it will assist when you may create a highly-visualized report out of these numbers.


Reviews give an in depth breakdown of your general advertising efficiency and showcase how each advertising implementation works cohesively to attain the top aim.

A lot better, it’s a feather in your cap when you use an company reporting device to ease the method.

Right here’s how:

#1. Reviews Permit You to Visualize Complicated Datasets

Reviews usually make the most of charts, graphs, and different visible aids to current advanced knowledge in an easy-to-understand and extra accessible method. This makes it simpler to your workforce and stakeholders to determine patterns and achieve deeper insights into the info.

#2. Reviews Current Unfold-Out Knowledge in a Systematic Format

Reviews are designed to combination knowledge from a number of sources right into a single doc.

Certainly, offering a complete overview of all related data in a single place. This makes it simpler for stakeholders to get a transparent image of the info and perceive the relationships between totally different knowledge factors.

#3. Reviews Add That means to Knowledge

There’s nothing higher than studies offering context and background data for the offered knowledge.

Reviews provide the area and perspective to clarify what the info is about and why it will be important. Thereby serving to events perceive the implications of the info and make knowledgeable selections primarily based on the insights.

What’s the Finest Method to Create a Report?

Earlier than the appearance of SaaS, companies, and organizations spent hours extracting knowledge manually from varied channels. 

And sure, it was tedious!

For example, when you’re a advertising company, you’d use totally different instruments to execute your advertising actions – juggling from tool-to-tool and platform to platform. Wouldn’t that be an earthly, time-consuming job?

Thankfully, you don’t have to do this anymore.

Whereas earlier it required assigning a person to carry out these laborious duties, at the moment you’ll be able to leverage a strong SaaS device and redirect your human useful resource to different demanding duties inside your company.

Furthermore, now you can arrange your advertising channels and add locations to extract knowledge and put together studies inside minutes.

Usually, a primary reporting device supplies integrations with totally different knowledge sources like G-suites, website positioning instruments, and extra.

Nonetheless, once we slim all the way down to company reporting instruments, you have to search for extra options like person accessibility, customer support, white label, and so forth.

The effectiveness of consumer communication relies upon partially on reporting. Your consumer ought to be capable to perceive the outcomes or efficiency of promoting campaigns simply by glancing at your studies.

Therefore, it’s a non-negotiable so that you can decide a device that matches proper into your consumer’s enterprise and your general wants.

Listed here are the highest reporting instruments that meet the calls for of profitable companies.



Supermetrics is a cloud-based resolution with extensions that enable customers to drag metrics from assorted knowledge sources and create gorgeous studies.

With over 700K customers globally, Supermetrics reporting software program is well-versed in extracting correct knowledge from 100+ sources like Google adverts, analytics, enterprise, Instagram insights, Linkedin insights, and so forth.

The platform is trusted by 17,000+ companies, together with prime corporations like Accenture, Nestle, and extra.

Right here’s what you get with this platform:

  • Distinctive knowledge vacation spot solutions for companies, corporations, and organizations to satisfy their actual necessities
  • Extremely customizable dashboard to cater to the workflow and preferences of customers
  • Recognized for its efficacy in monitoring PPC campaigns precisely
  • Integrates with Looker, Google Sheets, and Bigquery to assist company knowledge extraction and report presentation

For those who’re an company utilizing a reporting device for the primary time, Supermetrics is your finest guess. As an alternative of fetching knowledge manually, you’ll be able to spend extra time analyzing and studying the info to supply sensible solutions and discover new alternatives to your consumer’s progress.



Adriel claims to simplify your advanced advertising actions by offering detailed breakups of your KPIs. With Adriel, you’ll be able to analyze your advertising technique’s efficiency with out technical or coding abilities.

Right here’s what the platform presents:

  • Entry to 5000+ integrations with prime platforms like LinkedIn, Fb, Hubspot, and extra
  • Cross-channel reporting to accumulate the larger image of your advertising actions carried out on totally different platforms
  • Prompt heads-up about important content material efficiency and marketing campaign errors to maintain you up to date 
  • White labeling helps companies personalize consumer studies
  • Toggle on and off to activate or deactivate particular campaigns with a click on
  • Get entry to advert spent and different KPIs particulars in a single dashboard; use marketing campaign outcomes and insights to rightly allocate budgets on profitable campaigns

For those who’re a former knowledge analyst or know your manner round uncooked knowledge, Adreil may be the go-to device to your wants. 



AgencyAnalytics is an all-in-one reporting device for advertising companies to handle consumer profiles and studies. With 75+ integrations, you’ll be able to leverage user-friendly dashboards showcasing real-time metrics modifications across the clock.

Let’s have a look at some main options AgencyAnalytics presents:

  • Constructed-in drag-and-drop report builder and white label capabilities to simply change the appear and feel of dashboards and studies
  • Allow report scheduling characteristic to auto-send studies to purchasers on a every day, weekly, or month-to-month foundation
  • Add a abstract or a remark with the report to incorporate personalised insights and solutions
  • Break down advertising efficiency on a month-to-month, quarterly, and yearly foundation to showcase periodic progress
  • Helps cross-channel reporting to indicate how all of the advertising efforts work collectively in reaching advertising objectives
  • Leverage the suite of website positioning instruments to supply purchasers with to-the-point studies on website positioning, PPC, and different advertising methods

AgencyAnalytics comes with an array of integration updates every month to satisfy the consumer’s demand. With a cell reporting app, AgencyAnalytics is a perfect alternative for anybody who owns an company with a excessive variety of purchasers.



AgencyDashboard is a marketing campaign efficiency reviewer with totally different integrations from Google Enterprise to Amazon adverts. As an added characteristic, the software program stands out as a key phrase analysis device that helps website audits and content material bots.

AgencyDashboard options:

  • View all of your website positioning and PPC metrics on a single dashboard to interpret the info effectively
  • White label and automatic reporting characteristic to keep up good consumer relationships
  • Constructed-in Google rank monitoring device and user-friendly company dashboard that lists out your place in serps
  • Observe content material efficiency primarily based on location to optimize the web site for greater rating place
  • Helps each desktop and cell key phrase monitoring with on the spot e mail notifications about main rating modifications

AgencyDashboard is the suitable match for you if you wish to white-label and ship studies throughout.



DashThis is an agency-level knowledge reporting device integrating 30+ hottest advertising channels. Together with primary options, this reporting resolution is common for offering top-notch buyer assist.

Right here’s what it presents to companies:

  • Customizable dashboards that allow you to prioritize your consumer’s KPIs
  • Performed-for-you template for first-time customers to make sure a hassle-free set-up course of
  • Current interesting studies in several codecs, together with PDF, CSV, and so forth, to determine efficient communication with purchasers
  • Limitless variety of person entry to companies – whatever the plan you select
  • Devoted account supervisor to help you thru onboarding and set-up procedures

What’s extra, it’s also possible to categorize content material efficiency primarily based on particular person content material or advert. DashThis ensures you get the utmost satisfaction whereas utilizing the reporting device.



Cyfe is a reporting and evaluation device with 3,00,000+ customers globally. It lets you analyze messy datasets successfully utilizing customized filter choices.

With white labeling and 100+ integration, you’ll be able to effectively observe all departments of your company or purchasers’ niches, like advertising, gross sales, finance, and so forth.

Right here’s what the platform has to supply:

  • Use Zapier to import knowledge routinely from totally different knowledge sources with out the assistance of builders
  • 15+ language accessibility to function and examine dashboards to assist companies with a worldwide consumer base
  • Customized widget characteristic consists of Google sheets, SQL, CSV, and push API to serve totally different person’s want
  • Rank monitoring factor to maintain tabs on website positioning efficiency and enhance rating alternatives

With Cyfe, you’ll be able to simply monitor your stay content material efficiency. Suppose you personal a set of imported knowledge and some different knowledge from totally different advertising channels; you’ll be able to fetch all the info inside minutes and current it in a complete dashboard.



Klipfolio is a code-free reporting device that helps companies who must extract knowledge from 100+ knowledge sources. This device is an efficient platform for social media entrepreneurs turned company house owners.

Klipfolio options:

  • Comes with 100+ integrations and knowledge retrieval choices that use SQL and REST APIs and guarantee knowledge extraction is a hassle-free job
  • Showcases PPC, website positioning, and social media metrics in a single interface for comparative evaluation and overview
  • Gives pre-built templates to assist fast and easy knowledge visualization
  • Mechanically codecs PDF studies of your dashboard and share them along with your workforce in chat, by way of e mail, or add to a presentation deck

Klipfolio additionally has a consumer administration system to showcase real-time efficiency. This device most accurately fits those that prioritize sustaining an information-rich but organized dashboard.



Databox is utilized by 20,000+ companies and is a extremely efficient device for speaking with massive groups. The platform helps companies automate consumer reporting, observe efficiency, and generate studies in real-time.

Let’s speak about its options now:

  • Allow role-based administration to manage who can view/entry/edit the dashboards and studies
  • Share stay dashboards by way of TV or embed them into HTML pages to supply extra context to the workforce
  • Simply provides feedback or annotations in studies to supply insights or observations
  • Arrange threshold-based alerts to get notified at any time when a KPI traits in opposition to the set benchmark
  • Over 70+ native integrations to common knowledge factors enable a clean influx of knowledge

With over 10+ templates for niches like advertising, gross sales, undertaking administration, finance, software program growth, and SaaS – Databox is an all-rounder.



Whatagraph is a cloud-based company reporting device that aids the expansion of startups and companies. With cross-channel reporting, you’ll be able to entry all the fundamental options of an important reporting device. And far more.

Options Whatagraph presents:

  • Observe metrics like website positioning, PPC, internet analytics, e mail advertising, and extra to get the outlook on general advertising executions
  • 40+ native integration consists of social media, G-Suite, and all common channels
  • Obtain customary notification earlier than sending the automated ultimate report back to the consumer to make sure the report’s reliability
  • Allow white-label to personalize the emblem, area title, and colours based on firm branding tips
  • Dependable buyer assist to make sure a clean onboarding and person expertise

To be exact, Whatagraph is for companies who need scalability as a core characteristic in a reporting device. The platform scales as you scale up whereas sustaining a secured consumer administration system.



Funnel helps the impartial operation of workforce members throughout companies. It lets you set up your knowledge as per your choice, export it to the dashboard, and current it as a report back to purchasers.

Right here’s what Funnel presents:

  • 500+ knowledge sources integration to permit you to leverage the facility of assorted instruments
  • Onboard limitless purchasers and workforce members to your Funnel account
  • No want for code or technical information to fetch or export knowledge from supply to Funnel 
  • Integrations embody CRM platforms, websites, and a number of advertising channels
  • Environment friendly collaboration with purchasers by way of workspace accessibility by means of dashboard URLs and studies

With a 99.99% uptime, the device’s finest for companies that preserve their servers operating 24/7. Some main gamers like Sony, Samsung, Superdry, Trivago, and extra belief Funnel with its reporting.

Wrapping Up

An company reporting device may help you save ample time so you’ll be able to focus on areas that demand your consideration.

You don’t need to stress about studies on the final minute to ship them to your consumer. The best reporting software program can meet all of your necessities and save the trouble. 

Subsequent, take a look at create a funnel chart in Excel.

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