As an eCommerce proprietor, there’s nothing worse than seeing a ton of visitors however no gross sales.
E mail and SMS automation is a crucial ingredient of eCommerce advertising and marketing, and it helps retailers rapidly reply to their buyer’s behaviors and desires.
That’s the place Omnisend comes into play. This platform allows you to ship focused and well timed messages to drive extra gross sales. Consequently, you possibly can recapture gross sales from deserted cart guests or enhance the lifetime worth of current clients.
Over 70,000 eCommerce manufacturers use Omnisend to scale their companies on autopilot by highly-relevant textual content and electronic mail campaigns.
On this article, we’ll offer you an in depth evaluation of what Omnisend is and the varied options they provide to on-line retailer house owners.
Omnisend Overview: What Is It?
Omnisend is an end-to-end advertising and marketing automation platform that helps eCommerce companies drive gross sales on autopilot by leveraging omnichannel promotion. It’s designed for on-line shops of all sizes and is utilized by many industries.
With Omnisend, you possibly can ship personalised messages to the suitable folks on the proper time on the suitable channel. It gives an enormous library of built-in templates permitting you to ship fantastically designed high-converting emails, together with automation options for deploying emails and segmenting your listing.
Omnisend lets eCommerce companies join their Shopify accounts to the platform. Consequently, this streamlines all the pieces from analytics to order updates. It permits corporations to get particular about the kind of clients they’ve and tips on how to goal these clients in significant methods.
On high of that, Omnisend integrates seamlessly with SMS advertising and marketing and Fb Messenger campaigns.
It additionally lets you construct compelling and fascinating lead era varieties to spice up your lead seize conversions. You may select from completely different kinds of lead seize varieties, akin to popups, signup containers, and interactive wheel-of-fortune varieties.
Let’s not have a look at all of the options Omnisend has to supply.
Omnisend Options You Ought to Know About
Omnisend is a strong omnichannel platform with loads of superb options. With its intuitive drag-and-drop enhancing choices and templates, you possibly can create skilled campaigns and varieties in minutes.
#1. Advertising Automation
Advertising automation is the method of automating monotonous advertising and marketing actions. This platform allows you to ship well timed and related campaigns by a number of channels to clients on autopilot.
At present, Omnisend helps electronic mail, SMS, and net push notifications.
You may leverage every channel’s pre-built workflows to craft campaigns and sequences for each event.
The most well-liked pre-built workflows that Omnisend gives are:
- Welcome collection
- Product abandonment
- Cart abandonment
- Order affirmation
- Delivery affirmation
Do you know that order affirmation emails have a 70% open fee?
Sending optimized order affirmation emails by way of Omnisend encourages latest clients to develop into repeat consumers. Including irresistible gives like superb reductions and product bundles is a good way to extend the order worth.
Constructing workflows is ideal for warming up results in make a purchase order. With a cart abandonment sequence, you may remind the shopper to return to their carts an hour after they depart your retailer.
Then after a day, you ship them a reduction code. Workflows are triggered by a set time or particular actions or behaviors.
You’ll obtain an automation report exhibiting every channel’s efficiency with each workflow. With Omnisend, you’ll have the ability to observe gross sales and engagement knowledge to optimize your marketing campaign.
#2. E mail Advertising
One of many main options of Omnisend is its electronic mail advertising and marketing performance. They provide an intuitive drag-and-drop editor and beautiful electronic mail templates, which makes constructing professional-looking emails a breeze.
The fantastic thing about their electronic mail advertising and marketing templates is that no coding expertise are required. Edit the content material blocks by including beneficial merchandise or dynamic low cost codes to present a personalized effect to each electronic mail despatched.
Because the software program is linked to your retailer, you possibly can add merchandise out of your collections on to the emails. The Product Picker options mechanically imports all pricing, picture, and outline onto the e-mail.
Reasonably than inputting your brand, fonts, and colours, all branding parts are mechanically taken out of your retailer and imported onto the e-mail templates. This protects you time and allows you to rapidly arrange your electronic mail sequences.
As well as, Omnisend gives a complicated A/B testing function permitting you to see what works and what doesn’t. You may check your product suggestions, topic strains, and electronic mail physique content material to unlock the secrets and techniques to higher conversions.
#3. SMS Advertising
It’s essential to ship reminders and messages by a number of channels. As electronic mail advertising and marketing has develop into extra in style, some clients now not open emails from retailers.
Omnisend allows you to ship textual content messages to your clients, which supplies you entry to a different channel to contact them.
One benefit of utilizing Omnisend is that it helps textual content SMS to any nation code worldwide, so you possibly can message your viewers regardless of the place they reside. This isn’t the case for a lot of advertising and marketing automation software program, with some solely giving entry to a couple nations.
Many eCommerce companies pays for a separate software to run SMS campaigns. Fortuitously, with Omnisend, you solely need to pay for one software to entry your whole omnichannel advertising and marketing wants.
SMS campaigns are the proper alternative to advertise your latest collections, arrange a flash sale, or remind deserted cart guests to finish their orders. Like the e-mail editor, you possibly can edit your SMS by including pictures or GIFs to spice up engagement.
Omni SMS advertising and marketing is absolutely TCPA compliant, which means your contacts can unsubscribe by replying ‘STOP,’ which protects your eCommerce enterprise from authorized hassle.
#4. Internet Push Notifications
Omnisend allows you to arrange net push notifications and messages delivered to your subscriber’s gadget in real-time. Even when the subscriber isn’t current in your web site, the notifications are nonetheless despatched.
Not like electronic mail and SMS advertising and marketing, net push notifications don’t require customer-related info. It solely requires a single click on for the customer to decide in.
Omnisend’s net push notifications are good for recovering cart abandonment, window buyers, and new clients. Individuals choosing these notifications can be retargeted in the event that they depart your web site and not using a buy.
Like the opposite channels, you possibly can goal particular buyer segments to obtain these messages and observe the gross sales from push notifications. Whether or not flash offers or cart restoration, Omnisend allows you to ship related messages instantaneously by push notifications.
As electronic mail and SMS campaigns develop into in style, many eCommerce shops nonetheless haven’t but taken benefit of push notifications. These are nice for buyers who’ve visited your retailer by the net browser.
#5. Popups, Kinds, and Extra
Most eCommerce house owners need to pay individually for his or her shops’ kind builder and popup plug-ins. However for those who use Omnisend, you possibly can entry their popup and kind builder without spending a dime.
Omnisend permits customers to create varieties that seize leads for his or her companies.
With so many templates out there, you possibly can select the perfect kinds of lead-capture strategies to your retailer.
Omnisend gives the next methods to develop your listing:
- Popups: Focused popups interrupt your guests to get them to take motion. You may arrange exit intent popups that solely seem when they’re about to go away your retailer. Additionally, you possibly can create good focusing on popups that solely seem on particular retailer pages.
- Touchdown Pages: A focused touchdown web page has a singular centered message giving guests solely the knowledge they want. Omnisend allows you to construct and customise separate touchdown pages for every marketing campaign to enhance conversions.
- Wheel of Fortune: Gamify your lead era with a wheel of fortune signup containers. The wheel of fortune provides guests a prize once they submit their electronic mail addresses.
- Signup Packing containers: Signup containers seem on the web page with out interrupting the customer. They assist enhance consumer expertise and permit guests to be notified of recent gives.
Reporting is an integral part of any advertising and marketing automation platform. It is advisable to have a powerful understanding of what’s happening along with your viewers to create the specified outcomes.
Omnisend customized experiences allow you to design higher automation workflows appropriate to your viewers. You’ll obtain a wide range of engagement and gross sales metrics, akin to messages despatched, click on fee, open fee, and gross sales from every marketing campaign.
You may evaluate and distinction completely different campaigns, workflows, and channels to see what’s working and what’s not. Based mostly on these knowledge factors, you possibly can acquire actionable insights to regulate your campaigns and enhance conversions.
For instance, you might discover that sure campaigns aren’t performing nicely as a result of a scarcity of alignment between the product and its geographic location. You may create a brand new workflow for the precise phase on this case.
You may as well view customized attributions of your viewers. It might be helpful to construct new workflows that separate audiences by attributions, akin to individuals who clicked in your hyperlink and individuals who haven’t opened your electronic mail.
Doing so allows you to ship related emails geared towards a particular attribute.
Omnisend’s segmentation function allows you to divide your listing into many various subdivisions. You may base your segmentation on many various attributes, akin to demographics, psychographics, buying habits, and engagement along with your model.
Let’s say you need to reward your most loyal clients. You may construct a VIP membership to supply unique entry to merchandise and different perks to solely your finest clients. Omnisend will type out all the shopper knowledge so you possibly can construct a listing of high clients.
Due to the combination of Omnisend with eCommerce platforms, you possibly can leverage the information in your retailer and phase clients appropriately.
Omnisend gives Section Recommendations, a sensible and dynamic function recommending methods to interrupt up your listing. Numerous phase layers can even tag your contacts, letting you construct hyper-personalized campaigns.
You may ship a marketing campaign to people who find themselves tagged with a number of segments.
For instance, you possibly can filter your listing by individuals who haven’t bought in 60 days with a mean order worth of $100. This offers you a listing of high-end clients you might need to reconnect with (if $100 is a excessive AOV to your retailer).
#8. Viewers Sync for Advertisements
Matching the suitable viewers with a particular product might be tough, even for essentially the most skilled entrepreneurs.
Fb customized audiences and Google buyer match audiences options of Omnisend clear up this downside. They use your contact listing to seek out related lookalike audiences with the identical attributes.
Omnisend helps eCommerce companies by syncing their contact listing into Fb and Google advertisements for efficient advert focusing on.
There are a lot of methods to make use of the viewers sync function on Omnisend, akin to:
- Retargeting Contacts: Retarget abandon cart guests who’ve submitted their emails or less-active clients to get them to purchase once more.
- Constructing Smarter Lookalike Audiences: Sync contact listing of highest worth clients with Omnisend to construct efficient lookalike audiences.
- Lower Buyer Acquisition Prices: Exclude your current clients who’ve already bought your mission so that you’re solely placing your advert in entrance of people that haven’t bought it.
The fantastic thing about Omnisend’s viewers sync function is that it mechanically syncs your contacts onto Fb each 5 to fifteen minutes, making certain your audiences are up-to-date.
Omnisend has three core pricing plans, and each comes with a 14-day free trial:
- Free: Designed for small companies dabbling with electronic mail and textual content advertising and marketing
- Commonplace: Greatest for medium-sized and companies trying to scale their operations
- Professional: Good for high-volume shops who need to broaden their SMS advertising and marketing efforts
Word the above pricing modifications with the variety of folks you’re reaching out to.
Advertising automation is the lacking piece for struggling eCommerce house owners. Whereas there are dozens of promoting automation platforms, Omnisend arguably gives one of the complete and intuitive options.
Take into consideration all of the potential gross sales you’re shedding by not leveraging advertising and marketing automation.
Well timed and focused omnichannel campaigns can considerably drive extra income by recapturing what would in any other case be misplaced gross sales.
Check out Omnisend without spending a dime to cut back cart abandonment and promote your eCommerce retailer accurately.