10 Best Practices to Excel at Data Visualization Storytelling

Wish to promote an thought, product, or service effortlessly? It’s essential to undertake the info visualization storytelling idea!

Telling a compelling story by slicing and dicing information has change into a vital talent for any profession and enterprise. If you wish to safe a job in a reputed model, you should show what you are able to do for the corporate by exhibiting data-based details. 

Or, in case your model is promoting one thing, you should flaunt, backed by information, how your product/service could make a distinction.

Do you additionally need to get your ft moist in information visualization and change into profitable as knowledgeable or enterprise? Learn this text till the tip!        

What Is Knowledge Visualization?

Once you graphically characterize information in an simply comprehensible visible format, that’s information visualization. On this course of, information scientists and analysts use varied information visualization parts like graphs, charts, pivots, warmth maps, maps, and extra. 

The target is to make information extra accessible and comprehensible to the viewers. Staff, managers, and stakeholders can simply level out patterns, tendencies, and outliers in accurately visualized information slides. 

One can find information visualization in every single place in your private {and professional} life. The colourful dashboards that you just see within the exercise, finance, inventory market, good house utility, site visitors navigation, and so forth., apps are the outcomes of knowledge visualization.

How Does Knowledge Visualization Work?

Knowledge visualization works by reworking numbers into simply comprehensible visuals. Should you clarify the upward development of ambient temperature in a day utilizing easy numbers, folks will hardly perceive it. 


Nevertheless, if you draw a line chart from the enter information and present that the temperature retains on rising from the morning, attains a peak, after which drops as night time approaches, the graph will create an inverted V form. The viewers will now simply perceive the motion of temperature all through the day.

Knowledge visualization works as a result of: 

  • Folks simply digest photographs like shapes, colours, photographs, drawings, and so forth., as in comparison with numerics and texts in a spreadsheet.
  • Graphs, maps, charts, and so forth., are visible metaphors. Since human beings course of visuals sooner than texts, they will simply join the dots throughout information visualization.
  • Uncooked information itself in a database or spreadsheet software doesn’t maintain any worth. Once you arrange the uncooked information and visualize it, you might be including worth to the info. Visualized information is actionable info and the viewers can use it to unravel issues or make selections.     

Why Is Knowledge Visualization Essential?

  • It helps to soak up info rapidly.
  • Because you get visible queues, info processing, perception extraction, and decision-making change into easy.
  • You’ll be able to share visualizations with exterior and inner collaborators with a number of clicks.
  • Identification of correlations between impartial variables turns into a straightforward process.
  • You’ll be able to break down sophisticated information into easy chunks after which visualize them to make sense simply.  

Numerous Sorts and Examples of Knowledge Visualization

#1. Line Graphs

Line graphs

You could use line charts or graphs to visualise time collection information. They’re extremely just like scatter plots however showcase information factors which can be separated through time intervals. Line graphs be a part of segments utilizing strains and therefore the identify. 

#2. Space Charts

Area charts for data visualization

Just like line charts, information scientists use space charts to trace information over time. Nevertheless, the software colours the plotted space between the strains for a number of gadgets. To measure total volumes, like volumes of assorted merchandise offered in varied nations, you should use this information visualization kind.   

#3. Community Graphs

Network Graphs

Community graphs encompass networks, nodes, interactions between networks, and pathways to kind extremely advanced graphics. If you could spot patterns between networks of clusters, then you should use this information visualization format. 

#4. Geographical Maps

Geographical Maps for data visualization from UBS.com
Picture Credit score: UBS.com

You’ll be able to current and clarify location-specific information simply and meaningfully utilizing a geographical map-type information visualization. You’ll largely see the distribution of volume-based information on human beings, like vote share, gender share, web protection, electrical energy protection of sanitation, and so forth., in geographical maps.  

#5. Treemaps

Treemaps for data visualization

Treemaps use nested rectangles to visualise hierarchical information. Such diagrams use display screen house effectively. Therefore, you may examine a whole lot of teams and their efficiency figures on a single display screen. The visualization mannequin additionally makes use of varied shades and temperatures of colours to characterize the efficiency figures every group carries.

#6. Bar Chart

Bar charts

Bar graphs or charts make it easier to to visualise categorical information in opposition to distinct values. On the X-axis, you could place the gadgets you might be observing. Then, on the Y-axis, you plot the values of the corresponding gadgets. Thus, you get vertical bars. The extra the worth of an merchandise, the upper the bar is. 

#7. Gantt Chart


Gantt chart is the most typical kind of knowledge visualization you’ll find in venture administration. 

It’s the horizontal variant of the bar chart. Gantt chart visualizes duties and their development in opposition to the period of every process. The horizontal size of the bars relies on the beginning, development, and finish of a process.  

#8. Pie Chart 

Pie charts

This information visualization kind presents information in a circle-shaped graph. When you could examine totally different services or products in response to their income earnings, you should use this chart. Right here, you think about the entire cell space as 100%. Then, in response to the proportion worth of every merchandise, you distribute them all through the cell space.   

Use Circumstances of Knowledge Visualization


The first use case is to determine tendencies, patterns, relationships between merchandise/providers, and so forth., from a uncooked dataset. Should you see any sudden enhance in tendencies all through a long-term information set, you may think about that occasions spikes throughout these intervals.

For instance, through the Black Friday occasion, you might rapidly discover a spike in product/service gross sales throughout eCommerce platforms.    

Monitoring Targets

Knowledge scientists create interactive dashboards utilizing information visualization. These dashboards may present you productiveness, useful resource utilization, efficiency metrics, gross sales, advertising and marketing ROI, and so forth. You too can make minor picks and modifications within the dashboard for customized visualization of knowledge factors. 

Accessing Knowledge

Companies have to feed info to their staff in a digestible format. Right here you may as well make the most of information visualization. Instead of uncooked information, you may ship varied charts and graphs for gross sales, advertising and marketing, price range, income earnings, overhead bills, and so forth.

Now, discover under the greatest practices it is best to observe to make your information visualization storytelling venture profitable:

Goal Viewers Specification

It’s essential to create a knowledge visualization presentation by analyzing the target market. If the viewers is coming from a powerful technical background, you may embody advanced visualization instruments like Community Graphs, Histograms, Treemaps, Gantt Charts, and so forth.

These teams of contributors may very well be professionals, academics, scientists, executives, and so forth., and they’re conscious of advanced information visualization instruments. 

Quite the opposite, when you current your findings to a non-technical viewers, stick with easy charts like Scatter Plots, Bar Charts, Line Charts, and so forth.

This viewers group largely ends customers, bystanders in a advertising and marketing occasion, prospects, leads, and so forth., who perceive information with visible queues. They might not know the underlying ideas of the charts and graphs you employ.

Outline the Goal

Define the Purpose of the Visualization Charts

Whether or not you employ one or many visible charts in your presentation, make sure you outline the aim of every graphic. Don’t go away it to the viewers. Should you do, you might not get the eye you need from them.

For example, within the above Google Analytics Advertising and marketing Web site information visualization, there are 4 graphics: line charts, geographical maps, horizontal bar graphs, and so forth. Now, when you have a look at the picture rigorously, you will notice varied definitions for every visualization.

  • A line chart for website session development
  • A geographical map for country-wise development
  • A horizontal bar chart for channel-based development

Utilizing the Proper Visualization Components

Using the Right Charts and Other Visualization Elements

Totally different charts have various use circumstances. You cannot use a Community Graph rather than a Bar Graph. Therefore, perceive the info after which choose a visualization technique. Discuss with the “Knowledge Visualization Sorts and Examples” part above for extra steering on selecting the best graph.

Nowadays, many information manipulation instruments like Google Sheets, Excel, and so forth., present 3D variations of many widespread charts and graphs. For instance, a 3D pie chart. Nevertheless, utilizing 3D charts have varied limitations.

Typically, a 3D pie chart doesn’t visualize the info the way in which it is best to do it. In a 3D airplane, you could put a number of labeling as properly. Lastly, you can distort the visualization and the story. Therefore, stick with 2D charts and graphs because the viewers understands these simply.

Right Labeling

Correct Labeling

Don’t forget to label the graphs and charts that you just use in your information visualization venture. For instance, you should point out the values for the X/Y-axis, names of the gadgets, legends, information assortment time-frame, and so forth.

Within the above picture, one can find labels for every component within the information visualization slide. It helps the viewers to learn the charts, graphs, and tables.

At any time when you might be utilizing 2D bars and charts, make sure you begin the graph from the X and Y intersection the place each are zero. Should you invert this and begin from some extent the place Y-axis will not be zero, the visualization may mislead the consumer. 

Digestible and Less complicated Knowledge Factors

Digestible and Simpler Data Points

Embody just a few visualizations with information per display screen. Rely totally on photographs, illustrations, and movies to inform the story. When explaining information factors, use widespread phrases as a substitute of business terminology.

For instance, within the above picture for Google Adverts Overview Report, we’ve got solely used 4 instruments to visualise information: dashboards, line charts, pie charts, and a desk.

Nevertheless, you may enhance the identical visualization by explaining the business phrases like CTRs, Impressions, Conversions, and so forth.

Right Utilization of Coloration and Fonts


It’s essential to use totally different colours to separate information factors. When utilizing colours, be sure that the general slide appears soothing to the eyes. Don’t use extremely contrasting colours. The viewers will really feel fatigued of their eyes whereas wanting on the charts for a very long time.

Additionally, use simply readable typefaces for the numbers and alphabets. Use Sans Serif fonts as they give the impression of being significantly better when you find yourself presenting giant units of knowledge. Moreover, attempt to use a big and daring font so the viewers can simply visualize the info.  

Making a Narrative


Your data-based storytelling wants a story or storyline. Begin with a compelling difficulty that the viewers can personally relate to. Then begin explaining the numbers that your product/service generates. Lastly, pith your product/service as an answer. 

You’ll be able to create an ideal narrative utilizing the followings: 

  • A development line to visualise the losses over time
  • A comparability chart to indicate how your product differs from the others
  • Create a rank order desk to indicate that your product sits on the prime when evaluating varied options with different merchandise
  • A scatter plot to indicate that the consumer’s enterprise development is proportional to the utilization of your services or products

Observe Normal Visible Designs


Your viewers within the Western Hemisphere reads from left to proper, then prime to backside, once more left to proper. This studying sample is called the Z-pattern. Therefore, in case you are focusing on western nations, place your graphics in a Z-pattern.

Thus, put the primary chart on the higher left aspect of the slide. Then to its speedy proper, put one other information visualization that pertains to the chart on the left aspect. Now, place the following associated graph within the backside left nook and the ultimate chart on the appropriate aspect on the backside. 

Sync the Knowledge Storytelling

The info you might be presenting should assist your storyline. Typically, web site glitches or electronic mail safety methods could limit content material or photographs. Then the viewers won’t be able to grasp the graphical illustration of knowledge. Therefore, labeling is essential in order that the viewers can perceive the story straight from the visible parts.  

Use a Knowledge Visualization Device

You’ll be able to undoubtedly visualize from scratch utilizing spreadsheet apps like Microsoft Excel or Google Sheets. Nevertheless, there are extra superior and clever information visualization instruments obtainable available in the market. 

In such instruments, you simply import the uncooked information, outline a use case, and get formatted visualizations in a number of seconds. You’ll be able to take a look at instruments like Tableau Public, Looker Studio, Microsoft Energy BI, Open Refine, and so forth.  

Wrapping Up

Thus far, you’ve got gone via the fundamentals of knowledge visualization, like its definition, varieties, working technique, significance, use circumstances, and examples. Additional, you’ve got discovered the very best practices of knowledge visualization that you should observe to inform a compelling and interesting story utilizing enterprise information.

Subsequent up are the very best enterprise intelligence instruments and the FusionCharts information visualization software that you could be not need to miss.

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