How to Write a Press Release [+ 4 Templates]

Press launch templates are a precious instrument that can assist you create and publish stunning {and professional} press releases on your model and convey it to the highlight.

It’ll assist you to seize the eye of media retailers and journalists on your occasions, new hires, partnerships, mergers and acquisitions, and different essential bulletins and occasions.

This fashion, you may inform the world concerning the thrilling happenings in your organization, promote your occasions, make fundraisers an enormous success, and reap different benefits.

So, whenever you begin creating your press launch, you’ll have to suppose and plan about it rather a lot, from its design and colours to fields and texts. It’s time-consuming, and in case your occasion is nearer, it turns into much more difficult to supply a high-quality press launch on time.

However if you happen to use a press launch template, you don’t need to battle anymore.

You may simply take the press launch template appropriate on your occasion, customise it, and hit publish.

Isn’t that easy?

I’m positive it’s.

On this article, I’ll talk about just a few issues a couple of press launch, methods to write one, and the very best press launch template assets you may leverage.

Let’s start!

What Is a Press Launch?

A press launch is an official assertion delivered to media retailers to offer details about an essential occasion. It’s a compelling quick story written to seize the eye of publications, journalists, or media retailers to allow them to inform the story concerning the occasion to the world.

For instance, an organization could write a press launch about its new hires, a brand new product launch, or some other essential enterprise occasions it needs the world to find out about.

Press releases are additionally written for different occasions like music, live shows, fundraisers, non-profit, charity, mergers, acquisitions, e-book launches, awards, startup launches, and plenty of extra.  

The completely different classes of press releases are:

  • Common announcement: The usual press launch is for a time-sensitive, discrete information occasion like a product launch, earnings report, new hires, and so forth. It’s focused at editors, journalists, traders, and prospects.
  • Content material advertising: Content material advertising can leverage press releases to make direct bulletins to audiences. It’s crafted by conserving in thoughts the ideas of content material advertising to tell and educate the viewers and encourage them to be your prospects. It may be within the type of a narrative to seize the viewers’s consideration with a CTA in the long run.
  • Evergreen press launch: The lifespan of this class of the press launch is longer in comparison with the overall announcement. It’s normally revealed on-line and represents a model as an alternative of simply reporting an occasion. Writing it wants you to concentrate on stronger and extra participating writing whereas focusing on your viewers.

The right way to Write a Press Launch

Writing a press launch turns into easier if you recognize the usual construction and make the most of your technique and analysis to focus on the viewers. Whereas the language, content material, and tone of your press launch could fluctuate relying in your intent and group, the usual construction stays the identical.

A press launch, generally, incorporates 300-800 phrases, the place the physique has 4-5 paragraphs together with a 400-500 phrase restrict. Its structural parts are:

  • Brand: A press launch will include your organization’s brand on the highest to assist the reader determine the writer simply and promote your model.
  • Contact info: The corporate’s identify, e-mail tackle, cellphone quantity, bodily tackle, and different essential contact info is added in order that media homes and public relations (PR) personnel can contact the corporate.  
  • Launch date: It’s the date on which the press launch is scheduled to be revealed. Assign “FOR IMMEDIATE RELEASE” on your press releases except you need them to be revealed sooner or later.
  • Headline and subhead: To seize media consideration, a transparent, to-the-point headline should be given. It should be artistic and considerate and briefly summarize your occasion in 1-6 phrases. You can even add a subhead to offer further info, which should add worth to the press launch.
  • Dateline: It’s the textual content describing the date and place of the occasion. The usual format for dateline is – “Metropolis, State, Date”.
  • Lede: It’s quick, and the primary paragraph solutions the what, who, when, why, the place, and the way of the occasion. You need to embody important details about the occasion on this paragraph to tell the viewers of your story’s gist.
  • Physique: After the lede, you have to write the physique of the press launch. It may very well be 2-3 quick paragraphs, together with background information, a proof of the occasion, quotes, statistics, legitimate sources, and different helpful info.
  • Boilerplate: It’s a textual content explaining the actions of your group, also referred to as the “about us” part of your organization. It’s positioned within the final paragraph. It may be reusable in different press releases on your group.
  • Name-to-Motion (CTA): It’s a direct, temporary textual content that tells your viewers what to do subsequent or what motion to take. Instance – “Take a 14-day free trial”, “Signal as much as the publication”, and so forth.
  • Closing/finish notation: You may finish the press launch with – “###” notation. It indicators the printer that no copy is coming to be printed anymore.  

If you’re a busy skilled and discover the above steps overwhelming, you might outsource the writing to press launch writing companies out there on Fiverr. You’ll get a professionally written press launch that can have the specified influence.

So, let’s now talk about a few of the free press launch templates from these assets:


In Smartsheet, yow will discover a variety of press launch templates for FREE. This can allow you to get began along with your press launch marketing campaign quicker with out spending hours making a format from scratch.

All these free press launch templates are compiled rigorously by advertising consultants. You’ll get press launch templates for social media, occasions, launches, enterprise information, awards, commonplace press releases, and extra.

These templates have outlined, clear sections together with the thought of what to put in writing in them. Thus, will probably be simpler so that you can state all the knowledge you want to share along with your viewers and embody what, when, who, why, the place, and the way.

Aside from this, you may incorporate important enterprise information reminiscent of the corporate brand, launch date and time, contact particulars, and extra. As well as, Smartsheet’s occasion press launch template is beneficial for any type of occasion reminiscent of style, movie, artwork, sports activities, restaurant opening, and so forth. you may even edit a pattern copy offered to edit and current your occasion.

These templates are simple to customise, and you may embed multimedia and add related hyperlinks to your social media, web site, and so forth.


Whether or not you need to announce new hires, product launches, or occasions, Jotform gives quite a lot of pre-built press launch templates which are eye-catching {and professional}, appropriate for various use instances. All you want is to decide on a template based mostly in your wants and begin customizing it.

Customizing these templates is straightforward by utilizing a PDF editor the place you may enter all the small print after which generate your press launch immediately. You should utilize their drag-and-drop PDF editor and alter template designs by including extra textual content and fields to enrich your branding, seems to be, and really feel. This can assist you to characterize your online business and firm higher.

After submitting the press launch kind with related particulars, the customized template you’ve got chosen will mechanically create a press launch in PDF format simply. You may even obtain this PDF and share it through social media or e-mail in just a few clicks or publish it immediately in your web site.

Various kinds of press launch templates supplied by Jotform are:

  • Product launch press launch to garner media and public consideration
  • Music press launch to seize music lovers’ consideration
  • Live performance press launch to seize media and neighborhood consideration
  • Occasion press launch to announce occasion date, ticket costs, venue, and different particulars
  • Theater press launch to extend the variety of viewers and gross sales
  • Social media press launch to have a good time your social media web page’s success
  • Electronic mail press launch to draw the viewers and prospects
  • Guide press launch to announce the launch of a brand new e-book and drive neighborhood and media curiosity
  • Artist press launch to advertise new artists and teams
  • New rent press launch to announce your organization is seeking to rent new staff
  • Non-profit press launch for consciousness about one thing like saving soil, preserving nature, donations camps, and so forth.
  • Coronavirus press launch to announce disruptions as a result of pandemic, shifting to do business from home, and different modifications

So, get began with Jotform and customise the templates nonetheless you need.


Prowly gives 13 press launch templates for FREE which are appropriate for all events. You may obtain these templates in PDF and Microsoft Phrase format and customise them as you see match.

All of the templates created with Press Launch Creator by Prowly are simple to customise. You’ll get press launch templates for:

  • New merchandise
  • Product replace
  • New e-book announcement
  • Occasions
  • Music
  • New hires
  • Resignation announcement
  • Rebranding
  • New companion announcement
  • Award winner announcement
  • New location opening
  • Declaration or assertion
  • Sports activities announcement

Every of the press releases you select will include a headline, a Result in reply what, why, who, when, the place, and so forth., a physique to clarify the knowledge, dateline, media contact particulars just like the company or writer’s contact info, and firm info to assist the journalist perceive the aim and write the press launch.


Share essential bulletins and information about your organization with the world with an beautiful press launch that nobody can ignore. Hop on to Visme and get press-release templates to seize the media consideration that your model requires for all the nice causes.

The templates you get from Visme are simple to customise and publish in a couple of minutes. They make yours stand out within the crowd of different press releases as these templates have handsome and sensible design and really feel to them to provide the essential highlight. As well as, match your model’s design theme on your companies and merchandise by customizing the templates utilizing the drag-and-drop editor.

Moreover, personalize the press releases by enjoying with fonts and colours, enhancing the textual content, changing photographs, importing your brand, and extra with Visme’s built-in editor. This helps you create out-of-the-box press releases matching your model’s identification and capturing the eye of media retailers and journalists.

The forms of press launch templates yow will discover at Visme are for:

  • Tour announcement
  • New participant announcement
  • New CEO announcement
  • Partnership announcement
  • Acquisitions
  • Actual property
  • Political bulletins
  • Charity
  • Grand Opening
  • New hires
  • Artist promotion
  • Sports activities
  • Police division
  • Hearth division
  • NGO Assist and fundraisers
  • Amazon product launch
  • Finance group launch
  • Smartphone launch
  • Company social accountability
  • Hospital award
  • Promoting company hires
  • TV exhibits
  • Lodge partnership
  • Adjustments in artistic course of and advertising technique
  • Music
  • Startup launch
  • Product launch
  • Occasion promotion
  • Guide launch
  • Non-profit fundraiser
  • Mergers
  • Label signing

You may obtain any press launch template you want in top quality within the type of a PDF or picture. Subsequent, you may publish the template on-line after customization and share it with the world utilizing a hyperlink. You can even add the press launch to your weblog or web site. You may generate a easy embed code after which add it on to the vacation spot net web page.

Furthermore, Visme provides you privateness management to guard your online business info, interactivity, slide library, and the choice so as to add media and current it wherever you need.

Some Tricks to Write A Compelling Press Launch

  • Know your viewers: A press launch will help you achieve prospects. With correct analysis about your audience, you may generate a press launch to coach your viewers about your model and make it shine among the many different generic bulletins.
  • Be to the purpose: Generally, press releases are 400-500 phrases in size. So, you have to embody solely helpful and actionable content material on your occasion. It’ll assist you to keep away from shedding your readers earlier than they really attain the CTA part.
  • Write like a journalist: Should you write the best way a journalist does, it would save media homes’ time as they will simply use the content material with out many modifications. This solely makes them completely happy however provides your press launch a pretty look. This fashion, the probabilities of your press launch getting circulated will increase extensively. As well as, you have to keep away from utilizing “we” or “I” in your press launch copy. As a substitute, you have to write it within the third individual.
  • Customary font: You don’t want to make use of fashionable fonts simply to make your press engaging. As a substitute, you have to concentrate on spreading info clearly and concisely. For this, use clear language, commonplace fonts, and clear formatting to make it simple for the viewers to know the knowledge.
  • Creativity: Whereas being concise, you should be artistic whereas creating your press launch. It should not solely report the statistics and details but in addition give the viewers a cause to be ecstatic and within the piece. So, get artistic whether or not you’re writing for a product launch, musical occasions, or presenting your earnings. Play with colours whereas being skilled and use a compelling tone.
  • Content material advertising: A press launch isn’t solely an announcement or information however a chance for content material advertising. Subsequently, it ought to showcase your model and its values and try to tell and educate your readers.
  • Keep away from Jargon: The general public is the one who will in the end learn your press launch. So, keep away from utilizing any organizational jargon that may make you lose readers, who may very well be your potential prospects, inventors, and different essential entities.

Press Launch Distribution Providers

Your superbly crafted press launch will likely be of no use except it reaches the precise information websites on the proper time. That is the place Press Launch Distribution Providers helps. These companies assist you to distribute your launch to numerous information platforms, together with Bloomberg, Fox, NBC, and Google Information. EIN Presswire is one such platform that automates your distribution throughout numerous information platforms.


A press launch is a useful gizmo to seize the required media and buyer consideration by bringing your model into the highlight.

So, as an alternative of spending hours enthusiastic about the format and different particulars whereas making a press launch from scratch, simply use any of the press launch templates talked about above. You may customise it to suit your wants and let your model shine!

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