Service Blueprint Diagram Explained [+ 5 Resources]

A service blueprint diagram lets you plan a service, clarify it to staff and stakeholders, troubleshoot it, improve it, and promote it effortlessly to the shopper!

In line with the World Financial institution’s newest report, companies creating and promoting providers contribute quite a bit to the worldwide GDP, 65.70%.

In case you are on this extremely promising and potential service business and on the lookout for instruments to make your enterprise providers environment friendly, you may have come to the appropriate place!

Creating, managing, and enhancing providers are difficult duties. To allow you to ease the method, G. Lynn Shostack proposed the service blueprinting method in 1984 in a Harvard Enterprise Evaluate titled “Designing Companies That Ship.” Since then, giant and sensible service corporations have been using this device to make providers straightforward to grasp, enhance, and ship. 

However how do you create one? It’s straightforward to learn the article till the top and check out the information and strategies recommended all through.        


Because the identify suggests, a service blueprint is a flowchart or wireframe diagram exhibiting all of the steps concerned in delivering a service to a client or a enterprise shopper. It really works like an SOP for the service business.

In different phrases, you possibly can contemplate a service blueprint as an elaborated model of the shopper journey map. You have to already be utilizing a buyer journey map. It visually reveals you all of the customer-business interactions in a shopper’s lifecycle. 

You develop the identical flowchart beneath the shopper journey map to create relationships between these client interactions with different enterprise properties like processes, folks, instruments, bodily proof, digital proof, and so forth.

A service blueprinting venture breaks down the services or products supply into some logical elements. Then, join the dots between these logical elements utilizing strains and arrows. 

The method additionally divides every layer into swimming lanes or dashed lanes. Lastly, the entire diagram will seem like a wireframe, as seen throughout a web site or cell app growth venture.

What Does It Map Out?

Each standardized service blueprint should map out the followings: 

  • The step-by-step lifecycle of a buyer journey in your enterprise
  • Every frontstage channel, one after the other the shopper interacts with
  • Backstage processes and channels that help the front-stage channels    

Subsequent, soar in to know why we have to do service blueprinting.


Primarily, it’s essential to do service blueprinting for the next causes: 

#1. Service Designing

Each business recruits skilled service designers to create a service blueprint. Corporations use this flowchart to coach their inside workforce. 

Such a visible design ensures that the back and front finish work collaboratively and comply with acceptable high quality tips. 

#2. Service Bettering

Service Improving via service blueprinting

While you apply service blueprinting, you possibly can simply apply information evaluation strategies on info collected from a number of buyer touchpoints that comply with a common servicing SOP.

Then, you too can introduce some modifications within the blueprint and carry out A/B testing to seek out out a revamped servicing pathway. 

#3. Service Troubleshooting

When your customer support group will get too many complaints a few particular service supply throughout shops, web sites, and different touchpoints, it’s essential to discover the troubling ingredient. 

Now, when you’ve got a service blueprint, you possibly can check every step within the flowchart to seek out out which one is malfunctioning. As soon as situated, you possibly can manipulate the step and resolve prospects’ ache factors.

For instance, you might be getting too many social media stories that your customer support group is just not following up with the shoppers. Nevertheless, the supervisor of the customer support group stories that the reps are following up frequently. 

Then, the place is the difficulty? You may ask!

By trying on the service blueprint diagram, you uncover that the reps are utilizing previous emails for a bunch of consumers for follow-up emails. That’s it! You may instantly work with the database group to replace prospects’ e-mail in order that the customer support brokers can ship emails to the present mail addresses.     

#4. Service Discovery

You may overview current service blueprints to discover potential new providers. 

As an example, prospects complain on social media about lacking the prolonged guarantee choice. You return to the service blueprint for eCommerce purchases and see that the web site doesn’t supply an prolonged guarantee to new customers. 

It solely promotes this feature to a buyer who has beforehand purchased a product. You may merely improve the shopping for course of and supply prolonged guarantee upfront.      

#5. Coaching New Service Reps

Multinational corporations and international retail chains use service blueprints to coach new staff in that exact service or product division. 

Additional, try the important elements of the service blueprint diagram.


The Components of a Service Blueprint Diagram

A service blueprint consists of assorted design parts and textual content bins to stipulate varied service actions, and these are as beneath:  

Main Elements

#1. Bodily Proof

This swim lane or motion row reveals prospects interacting with your enterprise via props like web sites, shops, order paperwork, and so on.  

#2. Prospects’ Actions

This swim lane is principally the shopper journey map. It ought to define all of the steps a buyer should take earlier than receiving your providers. 

#3. Onstage Contact Actions

What you are promoting shoppers and shoppers see these actions. For instance, a traveler shopping for a bus ticket from a bodily counter is an onstage or front-line contact. One other instance might be human-to-machine interplay in ATMs, merchandising machines, and so on.  

#4. Backstage Contact Actions

Shoppers don’t see these interactions and duties. Normally, a backend group, machines, and trendy servers carry out these duties in order that the front-line agent can serve the shopper. 

For instance, cash counted inside an ATM and packaging of on-line orders at achievement facilities is backstage actions.  

#5. Assist Processes

These are the workforce and interactions that keep hidden all the time. Nevertheless, these actions and the workforce are essential for the enterprise’s survival. For instance, enterprise information analytics, fee processing by gateways, danger evaluation of eCommerce orders, and so on., are help course of actions.  

Key Traces

#1. The Line of Visibility

In a service course of, a buyer might not see all of the actions. The Line of Visibility reveals you the actions seen to the shoppers and people that aren’t seen. 

You have to place seen actions above the Line of Visibility. However, all of the invisible duties will keep beneath the Line of Visibility.    

#2. The Line of No-Visibility or Inside Interplay

This line primarily segregates the staff who get in direct contact with the shoppers and those that don’t. You could use dashed strains between two swim lanes to indicate this line. 

#3. The Line of Interplay

It’s the front-line touchpoint the place the buyer interacts with enterprise reps instantly. 

Secondary Elements

#1. Time of Completion

To make sure that the staff comply with a pre-allocated schedule to finish the duties on the service blueprint, you possibly can point out the anticipated time of completion or ETA. 

#2. Enterprise Guidelines

Clearly define enterprise insurance policies in order that the onstage and backstage contact actions don’t exceed a sure threshold when the reps attempt to improve customer support.

#3. Enterprise Metrics

Acquire and evaluate time, gross sales, reductions, and so on., from the entire course of to measure whether or not the service is in its optimum state. 


#1. Annotations

You may add sticky notes, sketches, legends, directions, and extra as annotations on the flowchart. 

#2. Arrows

Single-headed arrows imply easy motion of the method from one step to the opposite. Contrarily, double-headed arrows imply each steps should agree with one another earlier than the method development. 

Now, let’s try the use instances of the service blueprint idea. 

Use Instances

#1. Nook Shoeshine Service Blueprint

Corner Shoeshine Service Blueprint

G. Lynn Shostack used this instance to suggest the early concept of service blueprinting. Additionally it is the cleanest and best format of service flowchart for Nook Shoeshine companies. It solely incorporates two sections. These are as beneath: 

  • Actions that the shoppers see
  • Obligatory actions that prospects don’t see

The blueprint additionally mentions the anticipated time the steps will take in order that the shoeshiner can full the method in 2 to five minutes.

#2. Lodge Service Blueprint

Hotel Service Blueprint

This wireframe clearly explains the shopper journey map when a traveler arrives at a resort till they get their baggage within the room or tip the bellperson.

The Bodily Proof outlines a number of bodily and digital props your prospects undergo throughout their arrival and keep at your resort—for example, exterior parking, cart for baggage, elevator, and so on.

Different blueprint elements are Buyer Actions, Onstage Contact Actions, Backstage Contact Actions, and Assist processes. 

#3. On-line Shopping for Service Blueprint

Online Buying Service Blueprint

On this instance, you see the shopper journey map for an eCommerce web site and associated steps via which you present front-line and back-end providers. 

There are basically 5 motion rows, and these are for bodily proof, buyer actions, onstage contact actions, and so forth.

The flowchart reveals some dependencies or relations between actions utilizing arrows and features.    



Service Blueprint Template by Miro

Should you use an internet platform to advertise your providers, then you should use this template from Miro. It reveals a buyer journey map of a buyer shopping for a ready-mix meal from the web site, getting the order at their dwelling, cooking it, posting the dish, receiving a reduction, and shopping for once more.

Nevertheless, in line with your enterprise wants, you possibly can customise the service blueprint elements like Bodily Proof, Buyer Actions, Entrance Stage Interactions, Again Stage Interactions, and Assist Processes. The template is obtainable by way of free and paid subscriptions to Miro.  


Service Blueprint Template From MURAL

Wish to supply the most effective in school providers to your prospects or enterprise shoppers? Wish to discover the service points earlier than it damages your enterprise income? And most significantly, wish to do all of that by way of group collaboration?

If sure is your reply to all these questions, don’t wait any longer however Signal In to Mural and get this superior service blueprint template without spending a dime.

The template is appropriate for any massive or small-scale business service planning. In contrast to different templates, it doesn’t spoon-feed you the content material. It asks you questions in every step with the intention to create a practical service blueprint from this generic template.

Service Blueprint Template by

This template of service blueprint covers a buyer journey to purchasing merchandise from an eCommerce web site. Now, different behind the scene and frontline buyer touchpoints have been coated by this flowchart.

You can even use it for brick-and-mortar shops. You simply must customise the service blueprint elements with the suitable content material. The diagram is shareable and editable from a trial account. However you possibly can take pleasure in skilled advantages for those who get a paid plan.    


Service Blueprint Template From Lucidspark

This Lucidchart service blueprint format is a clean template appropriate for many service-facing companies. Nevertheless, you possibly can go to the Paperwork Web page of the Lucidspark net app and go to its Template Library to find the Service Blueprint With Swimlanes diagram. 

Service Blueprint With Swimlanes

The second gives extra steerage on the best way to customise the template on Lucidspark. Nevertheless, if you’re already an skilled service blueprint-maker, you need to use the primary template. 


EdrawMind service blueprint diagram

Should you face a aggressive market to advertise and promote your providers or merchandise, you may wish to revamp your providers. EdrawMind helps you in your quest by providing a freely downloadable service blueprint template. 

Within the above hyperlink of the EdrawMind templates library, you will discover ready-to-use codecs for the next enterprise instances: 

  • Restaurant Service Blueprint: Drinks and Appetizers
  • Lodge Service Blueprint
  • Financial institution Service Blueprint
  • Hospital Service Blueprint   

Remaining Phrases

Service-facing companies generate probably the most revenues throughout the globe. Should you contemplate the US, service industries have added $14.76 trillion to the US financial system in 2022, as reported by Statista. The report additionally says that the above determine is 76.89% of the US GDP in 2022.

Staying on this enterprise ought to earn you a fortune because it has trillions of {dollars} in market share, and organising a service-facing enterprise is simpler. Nevertheless, you should all the time overview your enterprise’s service choices utilizing the most recent operations administration instruments. Else, the enterprise may take a downward pattern. 

One such device is a service blueprint diagram, and you’ve got simply mastered that when you’ve got learn it to date. With out ready a lot, use any of the above instruments and a service blueprint diagram that fits your enterprise to grasp providers higher, improvise them, and delight your shoppers.

Subsequent, you possibly can try the most effective web site annotation instruments.

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