How to Install Sendy on Ubuntu

A step-by-step information to putting in and establishing Sedy on Ubuntu 18.x

Why spend a whole bunch of {dollars} a month when you possibly can ship over 100,000 emails for about $25 a month?

As you possibly can see, it will value $10.02 per thirty days when you ship ~100,000 emails with Sendy. Do you suppose why I mentioned $25?


Sendy is a self-hosted e-mail advertising software program that may be put in on a VPS or cloud server. It makes use of AWS SES to ship emails at a a lot decrease value. It’s a must to pay a one time $59 to buy the Sendy software program. And as I mentioned, it’s a must to have it put in in your server, which often prices about $10 a month.

So when you do the maths, it prices lower than $25 a month, together with one-time fee from Sendy, Cloud VM, and Amazon SES.

And never simply DigitalOcean, however you possibly can have it put in on another cloud platform. Sendy will not be a resource-intensive software program, so an entry-level server (1 CPU/1-2GB RAM) ought to be high quality.

Listed here are some choices.

Platform Prices (month-to-month)
Digicam $9
Linode $10
A2 Internet hosting VPS $10

Thus far you recognize the worth benefits. Let’s check out a few of its options.

  • An attractive dashboard – a web-based utility that lets you handle your complete publication exercise. You’ll really feel like you’re utilizing a SaaS primarily based advertising e-mail platform.
  • Multi-brand – handle a number of manufacturers underneath one account – good for a digital company.
  • Segmentation – section your buyer and audience within the record
  • Autoresponders – automate your advertising emails
  • Bounce dealing with – maintain the record clear
  • Insights – understand how your marketing campaign is performing – visualize all knowledge (clicks, bounce, unsubscribe, and many others.)
  • AVG prepared
  • Allow two-factor authentication for higher safety

If you happen to use WordPress, Sendy has a easy widget to gather emails. Alternatively, you should use Thrive Results in combine with Sendy to gather emails quicker.

Comment: You have to be acquainted with primary Linux administration to log in and set up the software program. If not, don’t fret; you possibly can rent an expert on Fiverr to do it for you.

Let’s begin…

Under I’ll use Ubuntu 18.04 on Google Cloud VM to put in MariaDB, Apache, PHP and Sendy. I’ll arrange a subdomain known as

Create AWS IAM credentials

First, let’s create IAM credentials on AWS that will likely be wanted within the subsequent step. I assume you have already got an AWS account, if not you possibly can enroll right here.

  • As soon as an account is created and logged in, go to IAM Customers
  • Click on on Add consumer, enter the username and choose the entry sort as programmatic
  • Beneath Connect current coverage immediately your self And sns to pick the coverage
  • Copy the entry key ID and the key entry key

You may as well observe the directions as defined within the video.

Don’t share the entry and secret key with anybody. Preserve it protected!

Set up sendy

  • Login to the Ubuntu server
  • Set up Apache HTTP
apt-get set up apache2
  • Allow mod_rewrite
a2enmod rewrite
  • Set up PHP-FPM and the required library
apt-get set up php-fpm libapache2-mod-php php-mysql php-curl php-xml
  • Set up MariaDB
apt-get set up mariadb-server mariadb-client

Let’s run the safety script to harden the SQL. Run the command under and set the basis password. Press Y for all choices.



root@e-mail:/var/www/html# mysql_secure_installation 


So as to log into MariaDB to safe it, we'll want the present
password for the basis consumer.  If you happen to've simply put in MariaDB, and
you have not set the basis password but, the password will likely be clean,
so you must simply press enter right here.

Enter present password for root (enter for none): 
OK, efficiently used password, transferring on...

Setting the basis password ensures that no one can log into the MariaDB
root consumer with out the correct authorisation.

Set root password? [Y/n] 
New password: 
Re-enter new password: 
Password up to date efficiently!
Reloading privilege tables..
 ... Success!

By default, a MariaDB set up has an nameless consumer, permitting anybody
to log into MariaDB with out having to have a consumer account created for
them.  That is meant just for testing, and to make the set up
go a bit smoother.  It is best to take away them earlier than transferring right into a
manufacturing surroundings.

Take away nameless customers? [Y/n] y
 ... Success!

Usually, root ought to solely be allowed to attach from 'localhost'.  This
ensures that somebody can't guess on the root password from the community.

Disallow root login remotely? [Y/n] 
 ... Success!

By default, MariaDB comes with a database named 'check' that anybody can
entry.  That is additionally meant just for testing, and ought to be eliminated
earlier than transferring right into a manufacturing surroundings.

Take away check database and entry to it? [Y/n] 
 - Dropping check database...
 ... Success!
 - Eradicating privileges on check database...
 ... Success!

Reloading the privilege tables will make sure that all modifications made to this point
will take impact instantly.

Reload privilege tables now? [Y/n] 
 ... Success!

Cleansing up...

All achieved!  If you happen to've accomplished all the above steps, your MariaDB
set up ought to now be safe.

Thanks for utilizing MariaDB!
  • Let’s create a database. Log into MySQL and you can be prompted to enter the password you outlined within the earlier step.
mysql -u root -p
  • You can be taken to the MariaDB immediate, the place we are going to create a database known as sendy
create database sendy;
  • Grant the permission
GRANT ALL ON sendy.* TO 'sendy'@'localhost' IDENTIFIED BY 'password';

Comment: Change the password to a fancy password

It is time to add Sendy software program. Whenever you buy, you’ll obtain an e-mail with a obtain hyperlink and a license key. You need to add the downloaded software program to your server.

  • Go to the Apache root folder
cd /var/www/html
  • Transfer the uploaded Sendy software program right here and extract the file
  • A brand new folder “sendy” will likely be created by which you must replace config.php
  • Go to the Embody folder and replace config.php
cd contains
vi config.php

As you possibly can see, you must replace 5 parameters (APP_PATH, dbHost, dbUser, dbPass, dbName)

to this point so good? Let’s rapidly reboot all the mandatory software program.

service apache2 restart
service php7.2-fpm restart
service mysql restart

All of the prep work is finished and it is time to set up Sendy. First, let’s ensure the server has all of the required library by opening a compatibility.php file

It is best to see all of them inexperienced.

Nice, let’s begin the set up…

  • Go to the URL with /sendy
  • Enter all the main points and click on Set up Now
  • It can take just a few seconds and you’re going to get a affirmation of success.

Additionally, you will obtain an e-mail from AWS confirming the e-mail. As soon as you’ve got achieved that, log in to Sendy.

This concludes that Sendy is efficiently put in and able to use. However wait, do not go far… there’s extra.

Improve the AWS SES quota

If you happen to have a look at the earlier screenshot, you’ll discover that the e-mail restrict has been despatched in crimson textual content. By default, AWS permits sending 200 emails per day, which might not be sufficient in lots of circumstances. To extend the quota, go to and submit the request to extend the service restrict.

Comment: You need to select the identical area that your Sendy is related to. By default it’s N. Virginia. To confirm this, go to settings on the Sendy dashboard >> AWS SES area

It isn’t instantaneous, so you will have to attend just a few hours for the sending limits to extend. AWS will notify you of this.

Confirm area

For higher e-mail supply, contemplate verifying the area on AWS SES.

  • Go to AWS SES (once more, ensure you are in the identical area Sendy is related to)
  • Click on on Domains within the left sidebar >> confirm a brand new area
  • Enter the area or subdomain
  • Choose Generate DKIM Settings and click on Confirm this area
  • You can be requested for the area verification information that you must configure on your area by means of the area registrar.

As soon as you’ve got added the TXT and CNAME information, this may occasionally take a while as much as 72 hours to get it verified. And while you’re achieved, you must see the whole lot inexperienced underneath Authentication, DKIM, and Enabled.

Then examine an e-mail tackle that you’ll use to ship the publication.

  • Click on E mail Addresses within the left sidebar >> confirm a brand new e-mail tackle

You’ll obtain a verification e-mail to the e-mail tackle you offered. As soon as confirmed, you must see the standing as verified.

Now you should use Sendy!

Log into Sendy and create a model, import record (if you have already got one), combine with lead conversion and anything you need to do.


Sendy takes a bit of time to arrange, however nicely value it. When you’ve got a big subscriber record, it can save you $$$$ yearly.

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